This post outlines some of the most substantial changes in consumer practices when it concerns consuming media.

With consistent shifts and developments in the digital landscape, what are the current trends in media? Well, along with the rise of internet streaming platforms and short form video content, the method by which individuals are getting their news reports is also changing. People are increasingly turning towards online news sources, instead of viewing television, to discover existing worldly affairs. Nevertheless, concurrently, due to a constant flow of knowledge, individuals are becoming overwhelmed by substantial quantities of content. In response to this, news companies are re-engaging audiences by making short form content that is clearer and simpler to follow. Nowadays it is common to find news channels that have large followings on social media platforms. This pattern can be validated by the CEO of the fund that owns Euronews, for example. Using this method has been very important for providing people with dependable and verified news sources, in a format they can readily relate to.

In the last few years, with the rise of digital content, the way in which individuals consume media has changed significantly. For several years, conventional tv was the primary source of home home entertainment for the majority of people. However, ever since the development of streaming services, many viewers are averting from set up tv, especially among younger people. Instead, global media content analysis shows that more individuals are buying memberships to streaming services, which strongly affirms the shift in audience consumption habits. These options are popular for permitting individuals to enjoy the programs and films they want, any time they feel like it. Those associated with the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would acknowledge the popularity of streaming platforms as a prominent media consumption habit among viewers today. These changes demonstrate the move towards user-controlled viewing preferences in the industry.

In the present digital age, smart phones have become one of the most prevalent instruments that individuals are using to view videos and access media. These days, many social media channels are providing unlimited feeds of brief, successive videos, that are growing in appeal among smart device users. In fact, statistics reveal that that globally, mobile content viewing is on the rise, showing that short form content is one of the fastest growing media trends right now. These platforms allow users to see a collection of selected content and react immediately, making these videos much more interesting and addictive than traditional content. Short form videos are also being used more frequently for news and educational purposes, not just for home entertainment. Consequently, this pattern is changing the way people are proactively seeking for and expecting to get knowledge, in a faster, shorter and more visual format.